What is a style guide?

When you’re writing for work, it’s vital that your style is polished, correct and clear. It’s also important that an organisation’s communications style is consistent – and that’s where a style guide can help.

An off-the-shelf style guide can be useful – but a customised one for your organisation is much more effective. Our ‘Build your own style guide’ will help you develop your own personalised communications style.

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How to explain GDPR in plain English

Under the new data protection regulation (GDPR), all companies or organisations which use customers’ personal information, must explain how they process this data.

GDPR also requires that all information provided is concise, transparent, intelligible and easily accessible. Using plain English can help customers to understand quickly and easily.

Our tips and examples can help . . .

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Doctor and patient cartoon - from the HSE Communicating Clearly guidelines

HSE to use plain English with patients

Congratulations to the HSE, which has recently launched Communicating Clearly – guidelines to show staff how they can use plain English. It covers ways to make all writing more readable, such as using ordinary words where possible or, where that’s not possible, to clearly explain the jargon or technical terms. Take a look at an extract . . .

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It can be hard to know how to change the writing culture of a whole organisation – but a new book can help. ‘Rewrite, How to overcome daily sabotage of your brand and your profit’ shows how adopting plain English can affect your bottom line and it gives practical solutions for change. Available at www.rewritebook.com

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