An in-house style guide is like a personal dictionary for your organisation. It can help to ensure that everyone who writes uses
a consistent approach, style and tone.
Your customers expect clear, concise communications that are easy to understand. You need your communications to use a consistent tone of voice that reflects your brand values. If your customers receive letters that are over-formal or full of complex terms and gobbledygook, they can feel confused and alienated. Or if they receive emails that are over-friendly or colloquial – and contain errors of grammar or punctuation – they might feel you’re unprofessional.
A tailor-made style guide can solve these problems.
We’re here to help. Get in touch any time.
It depends on what you need. We take a look at your existing customer communications, talk to you about your challenges and objectives – and then make recommendations. Together, we decide what your in-house guide should include, for maximum benefit to your in-house writers and your customers.
For example: Do you need a guide for the whole organisation, for one project or just for your website? Would you like it to include tips on how to plan, write and edit? Would you like a detailed A-Z to cover every possible issue? Would you like to simply list the principles of plain English and show how to apply them for your customer communications?
Yes. It’s a good idea to re-evaluate your guide every five years or so, to ensure it continues to reflect your brand values and your evolving customer relationships.
Yes. It’s a good idea to launch the project with a short training course to build buy-in and understanding.
Yes. If you think a style guide might be too detailed, we can create a quick guide. For instance, this could be a one-page guide to your writing style and tone of voice or a laminated quick guide to your punctuation style.
We’ve recently created short writing guides for several insurance companies and a legal firm.
It depends on what type of guide you need and how much work is involved. After you talk to us about your objectives etc, we can give you a quote.