Plain English for business

Course information

We’re all writing more than ever before, which means being able to write confidently and effectively is a vital skill. You want your writing to stand out for all the right reasons – because it’s strong, clear, concise and polished.

Using plain English helps you to reach objectives and engage your target audiences, both internal and external.  Plain English
means writing so that your intended audience can understand it the first time they read. That means it 
isn’t one size fits all. 
For example, plain language in a formal report is not the same as plain language in a product guide or manual. 

In this highly practical workshop, a professional writer shows you how to use plain English in a tone and style that is consistent with your brand. You learn how to use plain English in whatever you write: emails to customers, reports, website content or marketing materials. The course uses examples from your own customer communications.

After this course, you will:

  • Understand the benefits of using plain English
  • Know how to apply plain English in a professional tone of voice
  • Have increased confidence in your own writing abilities
  • Be able to write clearly and concisely for your target audiences
  • Check your writing with a readability test

Who should attend?

This Plain English for business course is for anyone who wants to use plain English to write effectively for customers, colleagues or
other organisations.  It’s also suitable for any company which wants to show customers and regulatory bodies that they
take customer communications seriously.

What’s covered in this course

1

What is plain English?

  • What is plain English?
  • Why use it?
  • Check readability with the Flesch Reading Ease Scale
  • Identify plain English for: reports, guides, leaflets, websites, letters and emails
2

Plan for plain English communications

  • Define your purpose
  • Identify your target audiences
  • Assess the best way to reach intended readers
  • Consider messages and structure
  • Create a skeleton outline
3

How to write in plain English

  • Build short, clear sentences and paragraphs
  • Use strong active verbs for clarity
  • Cut repetition, padding, wordiness and waffle
  • How to use jargon and technical terms
  • Use headings, bullet lists and frontloading for flow and readability
For a more detailed course outline, please get in touch.

Course delivery options ​

Live online training

Choose a practical interactive online session. For more practice, complete some new writing, which is reviewed (with comments and corrections) by your trainer.

Tailored in-house courses

Get the training you need with customised onsite training for your teams, based on your own communications. One-day or half-day courses for small groups.

Bespoke coaching – online

One-to-one sessions focus on your challenges and objectives. Practical exercises are based on your own client communications.

Get expert tips for your business writing – in our free fact-sheets

Want a refresher on punctuation? Or a quick guide to plain English? What about tips on writing for your website? Or useful phrases for minutes? Our fact-sheets are full of information that will help you to write clear, correct English.

Other courses you might find interesting:

We’ve delivered this course these leading organisations

Testimonials

No question is too big or small – we’re happy to help!

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Please get in touch - We're happy to help

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Please get in touch - We're happy to help

By clicking 'Send Message', you agree to our terms and privacy policy.

Please get in touch - We're happy to help

By clicking 'Send Message', you agree to our terms and privacy policy.

Get FREE fact-sheets

Want expert tips and tools to improve your writing?

  • Quick Guide to Plain English
  • Quick Punctuation Guide
  • Quick Grammar Guide
  • Ten Common Errors
  • Commonly Confused Words
  • Customer Communications with Impact
  • Writing for the Web
  • Web Accessibility
  • Editing for Results
  • Writing & Editing Checklist
  • Minutes – Useful Phrases

By clicking 'Send Message', you agree to our terms and privacy policy.