Practical writing skills

Course information

Having the skills to write clearly, concisely and effectively is essential for many roles in third-level academic institutions – whether you are work in a support role or as an academic. But how can you be sure all your communications are successful? Make sure your writing gets noticed for all the right reasons: because it’s strong, clear and polished.

This highly practical course will help you achieve greater impact with all your writing for students, colleagues, external partners or alumni. It covers the fundamentals of good writing that apply to all types of communications – from student emails to project reports. It also shows you how to use language and layout to capture the attention of busy readers.

After this course, you will:

  • Feel confident you can create strong, readable, polished communications
  • Know how to plan and create a quick first draft
  • Be able to write clearly and concisely to achieve objectives

Who should attend?

This course is suitable for anyone who writes in a university, institute of technology or college. It’s for experienced writers who’d like a refresher and for new writers who want to feel confident they can apply best practice. We’ve delivered it to people who write: email notices to students; reports for managers; prospectus or web content for potential students; and information for colleagues or external partners. 

What’s covered in this course

1

Plan in 5 easy steps

  • Define your purpose
  • Identify target audiences
  • Create an effective objective statement
  • Create and edit your plan
  • Create a quick first draft
2

Write to achieve objectives

  • Use clear, concise, accessible English
  • Take care with tone of voice
  • Create focused sentences and paragraphs
  • Choose strong, precise, active verbs
3

Capture readers’ attention

  • Use layout for greater impact
  • Cut dead wood and waffle
  • Choose key words and trigger words
  • Add headings, sub-heads and lists
For a more detailed course outline, please get in touch.

Course delivery options ​

Live online training

Choose a practical interactive online session. Then, for more practice, submit a writing assignment that will be edited by a professional editor.

Tailored in-house courses

Get the training you need with customised onsite training for your teams. One-day or half-day courses for small groups.

Bespoke coaching – online

One-to-one sessions focus on your challenges and objectives. Practical exercises are based on your own materials.

Get expert tips for your business writing – in our free fact-sheets

Want a refresher on punctuation? Or a quick guide to plain English? What about tips on writing for your website? Or useful phrases for minutes? Our fact-sheets are full of information that will help you to write clear, correct English.

We’ve delivered training to support staff and academics in many third-level academic institutions

Testimonials

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Please get in touch - We're happy to help

By clicking 'Send Message', you agree to our terms and privacy policy.

Please get in touch - We're happy to help

By clicking 'Send Message', you agree to our terms and privacy policy.

Please get in touch - We're happy to help

By clicking 'Send Message', you agree to our terms and privacy policy.

Get FREE fact-sheets

Want expert tips and tools to improve your writing?

  • Quick Guide to Plain English
  • Quick Punctuation Guide
  • Quick Grammar Guide
  • Ten Common Errors
  • Commonly Confused Words
  • Customer Communications with Impact
  • Writing for the Web
  • Web Accessibility
  • Editing for Results
  • Writing & Editing Checklist
  • Minutes – Useful Phrases

By clicking 'Send Message', you agree to our terms and privacy policy.