How we achieve results

All our skills-based workshops are designed to be highly interactive and practical. We aim to empower participants so that they can build on their existing skills, experience and knowledge – and then apply the new learning to their roles.

We follow this 4-step system: Research, content design, workshop delivery and outcomes.

The first step in the relationship between the trainer and the participants is an online pre-course questionnaire. Completing this questionnaire encourages participants to engage with the topic and identify their own objectives. Our research into the aims, needs, experience level and challenges of the participants informs the design process. We may also request a sample of each participant’s work, to enable us to identify their strengths and weaknesses – and to tailor course content appropriately.

Content design
Course content is adapted to ensure that it meets the objectives of the specific participants in each session (based on information provided at the research stage). For example, participants may have specialised questions on particular aspects of punctuation, web accessibility, minute templates or writing an executive summary. Workshops may use authentic content from your communications and website. 

Workshop delivery
We show respect for the real-world experience of the participants, as writers, editors or minute-takers. In our training, they have the space and opportunity to reflect on their communications. They are encouraged to share challenges and brainstorm suggested solutions.

We adopt a problem-solving approach, eliciting discussion on learning points. For example, instead of the trainer providing answers, participants are asked to suggest (and discuss) options and solutions to writing issues. This allows everyone to participate and gain vital skills in identifying and analysing best practice in written communications.

People acquire skills by doing, not listening. Therefore, key learning points are covered in theory and in practice (online, in small breakout groups). After some workshops, participants have the option to write or edit their own work, and receive trainer feedback.  This allows them to clearly see how they can apply these new tools and techniques to improve their own work.

Participants take away skills that will help them to develop in their roles and meet their professional goals.

The opportunity to spend time considering how to write effectively is highly beneficial. As our training programmes challenge participants to think differently about the way they approach writing tasks, they take away a more focused, analytical approach to communication. In particular, participants gain the skills to ensure all their writing is suitable for its target audiences and will achieve its objectives.

Plus After the training
To support the training and to embed the learning, participants receive fact-sheets and useful resources. They also complete an evaluation form, which is used to feed into the research stage of any subsequent workshops.