Writing legal e-zine articles

Course information

People don’t read ‘properly’ online. We tend to browse, skim and scan instead. This means that you have to write differently if
you want to capture readers’ attention in a legal e-zine. To encourage clients and potential clients to read your e-zine, you
must make it topical, relevant, short, focused and very very clear.

During this highly practical course, a former journalist shows you how to create online articles that are clear, concise, well-structured and user-friendly. You will analyse recent legal e-zines, to identify best practice. The course covers all aspects of effective e-zine
writing, from choosing a topic, an angle and an eye-catching title to creating an outline and writing the article. 

After this course, you will:

  • Feel confident you can write effectively for your e-zine
  • Understand the differences between online writing and other client communications
  • Know how to capture the attention of busy professional users
  • Ensure articles are timely, relevant and suitable for target audiences
  • Be able to explain complex information quickly, clearly and concisely

Who should attend?

This course is for anyone who write, edits or authorises articles for their legal e-zine. We’ve delivered it to partners, fee earners
and marketing teams in legal firms.

What’s covered in this course

1

What is best practice?

  • Who subscribes to e-zines and newsletters - and why?
  • What is best practice?
  • Analyse the good, the bad and the ugly
  • Ensure articles are relevant, appropriate and timely
  • How to choose topics and angles
2

Write in a clear, concise and accessible style

  • Keep it short and simple
  • Frontload articles
  • Avoid legal jargon and clichés
  • Cut repetition and wordiness
  • How to adapt hard copy for the web
  • Prefer the active voice
3

Capture readers’ attention

  • Make it easy for scanners to access information
  • Put yourself in the readers’ shoes, to assess content and structure
  • Create effective titles, subheads and summaries (for LinkedIn)
  • Use an Assess It Checklist to review articles
For a more detailed course outline, please get in touch.

Course delivery options ​

Live online training

Choose a practical interactive online session. Then, for more practice, send in an article that will be edited by your trainer.

Tailored in-house courses

Get the training you need with customised onsite training for your teams, based on your own e-zine. One-day or half-day courses for small groups.

Bespoke coaching – online

One-to-one sessions focus on your challenges and objectives. Practical exercises are based on your own e-zine articles.

Get expert tips for your business writing – in our free fact-sheets

Want a refresher on punctuation? Or a quick guide to plain English? What about tips on writing for your website? Or useful phrases for minutes? Our fact-sheets are full of information that will help you to write clear, correct English.

Other courses you might find interesting:

We’ve delivered this course to leading law firms

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Please get in touch - We're happy to help

By clicking 'Send Message', you agree to our terms and privacy policy.

Please get in touch - We're happy to help

By clicking 'Send Message', you agree to our terms and privacy policy.

Get FREE fact-sheets

Want expert tips and tools to improve your writing?

  • Quick Guide to Plain English
  • Quick Punctuation Guide
  • Quick Grammar Guide
  • Ten Common Errors
  • Commonly Confused Words
  • Customer Communications with Impact
  • Writing for the Web
  • Web Accessibility
  • Editing for Results
  • Writing & Editing Checklist
  • Minutes – Useful Phrases

By clicking 'Send Message', you agree to our terms and privacy policy.