People don’t read ‘properly’ online. We tend to browse, skim and scan instead. This means that you have to write differently if
you want to capture readers’ attention in a legal e-zine. To encourage clients and potential clients to read your e-zine, you
must make it topical, relevant, short, focused and very very clear.
During this highly practical course, a former journalist shows you how to create online articles that are clear, concise, well-structured and user-friendly. You will analyse recent legal e-zines, to identify best practice. The course covers all aspects of effective e-zine
writing, from choosing a topic, an angle and an eye-catching title to creating an outline and writing the article.
This course is for anyone who write, edits or authorises articles for their legal e-zine. We’ve delivered it to partners, fee earners
and marketing teams in legal firms.
Choose a practical interactive online session. Then, for more practice, send in an article that will be edited by your trainer.
Get the training you need with customised onsite training for your teams, based on your own e-zine. One-day or half-day courses for small groups.
One-to-one sessions focus on your challenges and objectives. Practical exercises are based on your own e-zine articles.
Want a refresher on punctuation? Or a quick guide to plain English? What about tips on writing for your website? Or useful phrases for minutes? Our fact-sheets are full of information that will help you to write clear, correct English.
