People don’t read ‘properly’ online. We tend to browse, skim and scan instead. This means that you have to write differently if
you want to capture readers’ attention in a legal e-zine. To encourage clients and potential clients to read your e-zine, you
must make it topical, relevant, short, focused and very very clear.
During this highly practical course, a former journalist shows you how to create online articles that are clear, concise, well-structured and user-friendly. You will analyse recent legal e-zines, to identify best practice. The course covers all aspects of effective e-zine
writing, from choosing a topic, an angle and an eye-catching title to creating an outline and writing the article.
This course is for anyone who write, edits or authorises articles for their legal e-zine. We’ve delivered it to partners, fee earners
and marketing teams in legal firms.
Want a refresher on punctuation? Or a quick guide to plain English? What about tips on writing for your website? Or useful phrases for minutes? Our fact-sheets are full of information that will help you to write clear, correct English.