Writing website content is very different from other types of writing, mainly because online readers access information differently. According to research, almost 80% of users scan the page instead of reading word for word – so you only have a few seconds to capture users’ attention.
During this highly practical course, an experienced writer will show you how to apply international research to create web content that is clear, concise, well-structured and user-friendly. Using some of your own content, you’ll learn how to use language, layout and links to deliver information successfully to your target audiences.