Writing for the web

Workshop information

Writing website content is very different from other types of writing, mainly because online readers access information differently. According to research,  almost 80% of users scan the page instead of reading word for word – so you only have a few seconds to capture users’ attention.

During this highly practical workshop, an experienced writer will show you how to apply international research to create web content that is clear, concise, well-structured and user-friendly. Using some of your own content, you’ll learn how to use language, layout and links to deliver information successfully to your target audiences.

After this workshop, you will:

Who should attend?

This is suitable for anyone who writes, edits or authorises web content. It’s for people who want to follow best practice in creating accessible content for their users. It’s particularly suitable for any web writers who are updating content and want to take a fresh look at how language can enhance the user experience. 

What’s covered?


How to reach your target users


Use plain accessible English


Capture users' attention

For a more detailed course outline, please get in touch.
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