Writing website content is very different from other types of writing, mainly because online readers access information differently. According to research, almost 80% of users scan the page instead of reading word for word – so you only have a few seconds to capture users’ attention.
During this highly practical course, an experienced writer will show you how to apply international research to create web content that is clear, concise, well-structured and user-friendly. Using some of your own content, you’ll learn how to use language, layout and links to deliver information successfully to your target audiences.
This Writing for the web course is suitable for anyone who writes, edits or authorises web content. It’s for people who want to follow best practice in creating accessible content for their users. It’s particularly suitable for any web writers who are updating content and want to take a fresh look at how language can enhance the user experience.
Choose a practical interactive online session. Then, for more practice, send in some new web content that will be edited by your trainer.
Get the training you need with customised onsite training, based on your own web content. One-day or half-day courses for small groups.
One-to-one sessions focus on your challenges and objectives. Practical exercises are based on your role and your own web content.
Want a refresher on punctuation? Or a quick guide to plain English? What about tips on writing for your website? Or useful phrases for minutes? Our fact-sheets are full of information that will help you to write clear, correct English.
