Writing successful website content for a university, college or institute of technology can be challenging. These sites have to fulfill different needs for many different users and engage all their visitors. For prospective students and their parents, a visit to your website could be your first opportunity to engage with them. For current students, it’s a vital source for information and for staff, academics and alumni, it’s an essential communication tool.
But writing for the web is very different from other types of writing, mainly because online readers access information differently. According to research, almost 80% of users scan the page instead of reading word for word – so you only have a few
seconds to capture users’ attention.
During this highly practical course, an experienced writer will show you how to apply international research to create web content that is clear, concise, well-structured and user-friendly. Using some of your own content, you’ll learn how to use language, layout and links to deliver information successfully to your target audiences.
This Writing for the web course is suitable for anyone who writes, edits or authorises web content. It’s for people who want to follow best practice in creating accessible content for their users, from students and their parents to staff and external partners. It’s particularly suitable for any web writers who are updating content and want to take a fresh look at how language can enhance the user experience.
Want a refresher on punctuation? Or a quick guide to plain English? What about tips on writing for your website? Or useful phrases for minutes? Our fact-sheets are full of information that will help you to write clear, correct English.