Writing for your website

Course information

Writing successful website content for a university, college or institute of technology can be challenging. These sites have to fulfill different needs for many different users and engage all their visitors. For prospective students and their parents, a visit to your website could be your first opportunity to engage with them. For current students, it’s a vital source for information and for staff, academics and alumni, it’s an essential communication tool. 

But writing for the web is very different from other types of writing, mainly because online readers access information differently. According to research,  almost 80% of users scan the page instead of reading word for word – so you only have a few
seconds to capture users’ attention.

During this highly practical course, an experienced writer will show you how to apply international research to create web content that is clear, concise, well-structured and user-friendly. Using some of your own content, you will learn how to use language, layout and links to deliver information successfully to your target audiences.

After this course, you will:

  • Feel confident you can write clear, user-focused web content
  • Understand how to create accessible web content
  • Be able to adapt language and tone to engage your target audiences
  • Know how to use plain professional English effectively online
  • Understand how to adapt hard copy for the web

Who should attend?

This Writing for the web course is suitable for anyone who writes, edits or authorises web content. It’s for people who want to follow best practice in creating accessible content for their users, from students and their parents to staff and external partners. It’s particularly suitable for any web writers who are updating content and want to take a fresh look at how language can enhance the user experience. 

What’s covered in this course

1

How to reach your target users

  • Apply international research into the user experience
  • Assess universities' web content
  • Define your target audiences and your purpose
  • Plan to meet users’ needs and expectations
2

Use plain accessible English

  • Get the style and tone of voice right
  • Frontload sections
  • Cut repetition and wordiness
  • How to deal with jargon and complex information
  • Assess readability with the Flesch Reading Ease Scale
3

Capture users' attention

  • Use layout for greater impact
  • Choose keywords and trigger words
  • Add headings, sub-heads, visuals and lists
  • Cut dead wood and waffle
  • Help users to navigate
  • Use links effectively
For a more detailed course outline, please get in touch.

Course delivery options ​

Live online training

Choose a practical interactive online session. Then, for more practice, send in some new web content that will be edited by your trainer.

Tailored in-house courses

Get the training you need with customised onsite training, based on your own web content. One-day or half-day courses for small groups.

Bespoke coaching – online

One-to-one sessions focus on your challenges and objectives. Practical exercises are based on your role and your own web content.

Get expert tips for your business writing – in our free fact-sheets

Want a refresher on punctuation? Or a quick guide to plain English? What about tips on writing for your website? Or useful phrases for minutes? Our fact-sheets are full of information that will help you to write clear, correct English.

Other courses you might find interesting:

We’ve delivered training to staff and managers in many third-level institutions

Testimonials

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Please get in touch - We're happy to help

By clicking 'Send Message', you agree to our terms and privacy policy.

Please get in touch - We're happy to help

By clicking 'Send Message', you agree to our terms and privacy policy.

Please get in touch - We're happy to help

By clicking 'Send Message', you agree to our terms and privacy policy.

Get FREE fact-sheets

Want expert tips and tools to improve your writing?

  • Quick Guide to Plain English
  • Quick Punctuation Guide
  • Quick Grammar Guide
  • Ten Common Errors
  • Commonly Confused Words
  • Customer Communications with Impact
  • Writing for the Web
  • Web Accessibility
  • Editing for Results
  • Writing & Editing Checklist
  • Minutes – Useful Phrases

By clicking 'Send Message', you agree to our terms and privacy policy.